Join us June 19, 2021 from 1-6pm!

The 3rd Annual Suds & Sun is back for an afternoon filled with beer, wine, cider and SUNSHINE. There will also be food truck eats and tons of summer fun. The perfect combination! The event is for guests 21+. There will be non-alcoholic beverage options available. No pets allowed.

The annual Suds & Sun event will take place at Jacob’s Farm on their Hilltop Event Space and includes live-music featuring local and regional musicians, 9 craft breweries serving beer, wine, & cider, and local food vendors. The only Traverse City summer microbrew event is sure to be Northern Michigan’s ultimate “Party in the Sun”! The event is Saturday, June 19, 2021, from 1:00-6:00 pm.

Presented By:

With Supporting Sponsorship from:

Ticket Information

GA Ticket – $50, Admission at 1pm, 2 drink tokens
VIP Ticket – $75,  Early admission (12pm), 8 drink tokens, Túcan Mobile Lounge experience and private luxury restroom trailer
Day of Ticket – $60, If event is not sold out, limited amount of tickets will be sold at the entrance gate of festival.
Additional Drink Tokens 2 for $5 in advance (online only). $3 each at the event

PLEASE NOTE: The size of the glass to fill is a half pint, which can be filled for 1 token. Participants will still be able to fill pint glasses, which can be filled for 2 tokens. (half pours will not be allowed in pint glasses)



Participating Breweries


Music Lineup

DISTANT STARS 4:30-6:00pm

Funky/Sexy/Strange/Rock n’ roll
Distant Stars: A group of inter-dimensional beings that have been sent by the rock n’ roll gods to bring infinite love & shenanigans to the people of Earth. Join the unfolding journey.

SNACKS & FIVE 2:15-3:45pm

Reggae, Rock, Blues


Jack Fivecoate – Vocals/Guitar/Harmonica

Erik Griffin – Guitar/Bass

Justin Perry – Drums/Percussion 

Debut EP coming out early 2021 featuring Ted Bowne (Passafire), Stu Brooks (Dub Trio/Matisyahu) Zach Meyerowitz (Rebelution touring band) Eric Hirschorn (Rebelution touring band) Billy kottage (Reel Big Fish)

THE POCKET 12:00-1:30pm
Exploratory group that was conceived from open jams. Looking to invade and create at a venue near you.Original music, improvised sections, and covers.





Thank you to all our sponsors!


In Kind Sponsors

Supporting Sponsors

Meet the Team

 Mike Moran

Mike Moran

Mike Moran has toured country for 11 years as a performing songwriter. He is the founder of Quarter After Productions, a podcast production company in Northern Michigan. He co-founded Drink My Brewcast which he also produces along with Short’s Cast, The Filling Station Microbrewery Podcast, and Here:Say Storytelling. He serves on a talent committee for the City Opera House in downtown Traverse City and has worked as a talent buyer in Southern California and Northern Michigan. Interested in performing at Suds & Snow? Shoot Mike an email.

Troy Daily

Troy Daily

Troy is a graduate of Michigan State University and a local native of Traverse City. He is a local entrepreneur and has his hands in many businesses supporting the craft beverage industry including the TC Ale Trail, TC Brew Bus, Paddle For Pints and more. With his passion for entrepreneurship and leadership, Troy is the perfect fit as Executive Director of Suds & Snow. Shoot Troy an email to chat about about the event details!

Jeremy Smith

Jeremy Smith

Jeremy is a Michigan native with a passion for the outdoors and all things music and craft beer. He has displayed his talents through an artist management company, live music venue, record company, and one of Michigan’s largest independent production companies and is now the Co-founder of Create TC, a new local event company. With his hands-on experience in event execution, he is excited to continue and grow the reputation Suds and Snow is known for. Please send Jeremy an email for all vendor and artist inquiries!

Questions or Comments?
Drop us a line!

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SUDS & SUN Takes place at Jacob’s Farm in Traverse City, MI 7100 East Traverse Hwy. (M-72 West)
Traverse City, MI 49684